The MarketCulture Global 300 Research Study Learning Platform
A short course describing how to interpret your Market Responsiveness Index (MRI) Results and create outcomes
Designed for companies that participated in the MarketCulture Global 300 Research Study and want to learn more. This learning site contains video's focused around understanding how to interpret the MRI results. It also provides a guideline on how to set priorities for action from these results. Included is a document that focuses on strategic guidelines around best practices for improvement. The team at MarketCulture hope you enjoy this short course and move your business towards a stronger customer culture
Dr Linden Brown has worked as a management consultant, academic and an entrepreneur in start-up organizations. For more than 20 years he has worked with multi-national firms in North America, Europe and Asia-Pacific to develop their market-focus capabilities and business strategies. He has had Visiting Professor appointments at several universities including INSEAD (France), Cranfield (England) and the University of Technology, Sydney (Australia). Linden has published 14 books on management, marketing and strategy.