Interpreting your Market Responsiveness Index Results
A short course describing how to interpret your Market Responsiveness Index (MRI) Results
Designed for MarketCulture Clients that have implemented the Market Responsiveness Index (MRI)
Dr Linden Brown has worked as a management consultant, academic and an entrepreneur in start-up organizations. For more than 20 years he has worked with multi-national firms in North America, Europe and Asia-Pacific to develop their market-focus capabilities and business strategies. He has had Visiting Professor appointments at several universities including INSEAD (France), Cranfield (England) and the University of Technology, Sydney (Australia). Linden has published 14 books on management, marketing and strategy.