Customer Data [Non]Sense: Introduction
A no-nonsense introduction to customer data.
A recent study among five thousand customer experience practitioners in twelve countries across seven industries reveals that:
- Businesses are four times more likely than their customers to rate an experience as “excellent.”
- They score themselves higher in Net Promotor Score or NPS than customers in every channel.
- Ninety percent say that their company provides a better customer experience than their competitors.
These beliefs even remain consistent when there is overwhelming evidence of the contrary. Given these facts, the question now is: why on earth should you spent money and time collecting customer data?
Customer Data [Non]Sense: a tale that puts marketing technology in its place, and that introduces a sixth customer data layer that makes your customer your contributing ally. This is the introduction video and is made explicitly for practitioners who take their first step in customer intelligence and executives who want to get straight to the point.
Enroll in this sixteen minute lecture and learn what customer data are, why you must collect it, and more importantly, what your priorities must be before investing and relying on technology!
Jef has been working internationally for three decades with stock-listed enterprises, SMEs, and start-ups. His work focuses on the force field created by the overlap of customer behavior, organizational readiness, and exponential technologies. Jef's main job is to assist our clients in letting the energy in that force field not go to waste. Instead, he makes sure our clients use it to their customers' and employees' advantage in a unique mix of leadership and sustainability. Jef has an MBA in Leadership and Sustainability from the University of Cumbria.