Customer Centric Culture Foundation and Certification Program - May 2021 Australia/Asia Pacific
Includes all of the Pre-work Modules for the Live Online Sessions
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The Customer Centric Culture Foundation and Certification Course comprises of
- Four (4) self-paced learning modules
- Four (4) live instructor-led sessions
- Project submission and knowledge test (Module 5)
- Presentation and certification awards (Module 6)
Registration Closes
Friday, 7 May, 2021
Self-Paced Learning Goes Live:
Wednesday, May 5, 2021
Live Sessions Starting Time:
- 10am - Singapore
- 1pm - Sydney
Live Session Dates:
- Module 1: Wednesday, May 12 (3 hours)
- Module 2: Wednesday, May 19 (2 hours)
- Module 3: Wednesday, May 26 (2 hours)
- Module 4: Wednesday, June 2 (2 hours)
- Module 5: Self Paced Tasks - Project Submission Due Friday, June 11
- Module 6: Certification Presentation Meeting Friday, June 18 (1 hour)
Your Instructor
Dr Linden Brown has worked as a management consultant, academic and an entrepreneur in start-up organizations. For more than 20 years he has worked with multi-national firms in North America, Europe and Asia-Pacific to develop their market-focus capabilities and business strategies. He has had Visiting Professor appointments at several universities including INSEAD (France), Cranfield (England) and the University of Technology, Sydney (Australia). Linden has published 14 books on management, marketing and strategy.
Anita Siassios, CCXP,Forrester CXPro, IAPP, WiCyS.
Anita is a Customer Experience, Privacy & Program Management leader with over 33 years specializing in Banking, Technology, Operations & Privacy, and leading large teams across geographies. A compassionate & dedicated business leader focused on Customers, People, & Communities; a strong advocate of embedding an enterprise-wide values-driven, customer-centric mindset; outstanding interpersonal, influencing, collaboration and leadership skills that drive service delivery and business engagement; towering strength in building high performing teams and driving sustainable and measurable improvements leveraging Technology, Operational and Customer Experience (CX) excellence across the Asia Pacific.
Sean Crichton-Browne has wide business experience in how companies develop a focus around customers that helps them to grow and prosper. He has deep knowledge and experience in sales and sales management and has owned and managed his own solutions company for more than 25 years in Sydney. Sean works with MarketCulture clients and accredited partners to identify their needs and what solutions are relevant to satisfying those needs. He has particular knowledge and experience in the service and technology industries.
Course Curriculum
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StartThe Goal of Module 1 (0:24)
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StartWhere did the idea for a customer culture come from and why does it matter? (1:55)
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StartSession 1A: What is a Customer Culture? (0:52)
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StartSession 1B: Key Idea - What's best for the customer is best for the business. (5:39)
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StartArticle: Product centric versus customer centric – does it matter?
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StartSession 2A: Why is a customer culture so important today? (3:22)
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StartSession 2B: Why is a customer culture important for leaders to develop their teams? (1:24)
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StartSession 2C: Why is a customer culture important to all employees ? (1:16)
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StartSession 2D: How will your company benefit from having a customer culture? (1:28)
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StartIn-company interaction exercise
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StartCustomer Culture Quiz
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StartThe Goal of Module 2 (0:31)
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StartSession 1A: The high-level link between customer culture and business performance Session (1:10)
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StartSession 1B: Which specific behaviors drive business outcomes (1:37)
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StartSession 2A: Why the 8 disciplines model was developed (2:46)
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StartInstructions for the 8 Disciplines
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StartCustomer Insight Discipline (6:06)
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StartCustomer Insight Practices Review and Discussion Exercise
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StartCustomer Foresight Discipline (6:24)
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StartCustomer Foresight Review and Discussion Exercise
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StartCompetitor Insight Discipline (7:55)
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StartCompetitor Insight Review and Discussion Exercise
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StartCompetitor Foresight Discipline (4:55)
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StartCompetitor Foresight Review and Discussion Exercise
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StartPeripheral Vision Discipline (6:20)
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StartPeripheral Vision Review and Discussion Exercise
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StartEmpowerment Discipline (3:39)
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StartEmpowerment Review and Discussion Exercise
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StartCollaboration Discipline (3:32)
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StartCollaboration Review and Discussion Exercise
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StartStrategic Alignment Discipline (6:45)
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StartStrategic Alignment Review and Discussion Exercise
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StartIn-company interaction exercise
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Start8 Disciplines Quiz
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StartModule 1 Presentation Slides (2:14)