Customer Centric Culture Foundation and Certification Program - October 2020 USA
Includes all of the Pre-work Modules for the Live Online Sessions
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The Customer Centric Culture Foundation and Certification Course comprises of
- Four (4) self-paced learning modules
- Four (4) live instructor-led sessions
- Project submission and knowledge test (Module 5)
- Presentation and certification awards (Module 6)
Registration Closes
Wednesday, 21st October, 2020
Self-Paced Learning Goes Live:
Wednesday, 21st October, 2020
Live Sessions Starting Time:
- 9am PST
- 12pm EST
Live Session Dates:
- Module 1: Wednesday, October 28th (3 hours)
- Module 2: Wednesday, November 4th (2 hours)
- Module 3: Wednesday, November 11th (2 hours)
- Module 4: Wednesday, November 18th (2 hours)
- Module 5: Self Paced Tasks (2 hours)
- Module 6: Thursday, December 3rd (1 hour)
Your Instructor
Chris L Brown is the co-author of the award winning book, The Customer Culture Imperative. He specializes in working with companies to create customer-obsessed cultures and is currently CEO of MarketCulture. His previous post as Marketing Director for Hewlett-Packard, South Pacific Region provides him the firsthand knowledge of the challenges facing leaders trying to create a stronger external focus. Chris’s finance background and roles in marketing enable him to evaluate the profit-impact of culture initiatives and business strategies. He also served as Executive Vice President for Programming in Silicon Valley for the American Marketing Association.
Sean Crichton-Browne has wide business experience in how companies develop a focus around customers that helps them to grow and prosper. He has deep knowledge and experience in sales and sales management and has owned and managed his own solutions company for more than 25 years in Sydney. Sean works with MarketCulture clients and accredited partners to identify their needs and what solutions are relevant to satisfying those needs. He has particular knowledge and experience in the service and technology industries.
Course Curriculum
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StartThe Goal of Module 1 (0:24)
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StartWhere did the idea for a customer culture come from and why does it matter? (1:55)
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StartSession 1A: What is a Customer Culture? (0:52)
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StartSession 1B: Key Idea - What's best for the customer is best for the business. (5:39)
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StartArticle: Product centric versus customer centric – does it matter?
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StartSession 2A: Why is a customer culture so important today? (3:22)
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StartSession 2B: Why is a customer culture important for leaders to develop their teams? (1:24)
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StartSession 2C: Why is a customer culture important to all employees ? (1:16)
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StartSession 2D: How will your company benefit from having a customer culture? (1:28)
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StartIn-company interaction exercise
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StartCustomer Culture Quiz
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StartThe Goal of Module 2 (0:31)
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StartSession 1A: The high-level link between customer culture and business performance Session (1:10)
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StartSession 1B: Which specific behaviors drive business outcomes (1:37)
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StartSession 2A: Why the 8 disciplines model was developed (2:46)
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StartInstructions for the 8 Disciplines
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StartCustomer Insight Discipline (6:06)
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StartCustomer Insight Practices Review and Discussion Exercise
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StartCustomer Foresight Discipline (6:24)
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StartCustomer Foresight Review and Discussion Exercise
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StartCompetitor Insight Discipline (7:55)
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StartCompetitor Insight Review and Discussion Exercise
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StartCompetitor Foresight Discipline (4:55)
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StartCompetitor Foresight Review and Discussion Exercise
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StartPeripheral Vision Discipline (6:20)
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StartPeripheral Vision Review and Discussion Exercise
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StartEmpowerment Discipline (3:39)
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StartEmpowerment Review and Discussion Exercise
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StartCollaboration Discipline (3:32)
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StartCollaboration Review and Discussion Exercise
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StartStrategic Alignment Discipline (6:45)
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StartStrategic Alignment Review and Discussion Exercise
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StartIn-company interaction exercise
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Start8 Disciplines Quiz
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StartModule 1 Presentation Slides (2:14)