An Introduction to the Customer Culture Concepts

Includes an overview of the 8 disciplines of a customer obsessed culture

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This course is based on the award winning book, "The Customer Culture Imperative ".

It is designed for leaders at all levels of an organization responsible for creating the culture necessary to deliver great customer experiences.

Inside you will find 12 short videos from the world's leading expert on customer centric culture, Dr Linden R Brown.

In addition there are 9 downloadable pdfs that include a short description of best practices and discussion exercises you can use with your colleagues.

To help you test your understanding and knowledge there are 2 short quizzes.

Finally after completing the course you will receive a certificate of completion.


Your Instructor


Dr Linden R. Brown
Dr Linden R. Brown

Dr Linden Brown has worked as a management consultant, academic and an entrepreneur in start-up organizations. For more than 20 years he has worked with multi-national firms in North America, Europe and Asia-Pacific to develop their market-focus capabilities and business strategies. He has had Visiting Professor appointments at several universities including INSEAD (France), Cranfield (England) and the University of Technology, Sydney (Australia). Linden has published 14 books on management, marketing and strategy.


Chris L Brown is the co-author of the award winning book, The Customer Culture Imperative. He specializes in working with companies to create customer-obsessed cultures and is currently CEO of MarketCulture. His previous post as Marketing Director for Hewlett-Packard, South Pacific Region provides him the firsthand knowledge of the challenges facing leaders trying to create a stronger external focus. Chris’s finance background and roles in marketing enable him to evaluate the profit-impact of culture initiatives and business strategies. He also served as Executive Vice President for Programming in Silicon Valley for the American Marketing Association.

Course Curriculum


  Introduction to the Course Approach and Resources
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  What is Customer Culture and why is it important?
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  The 8 Disciplines of a Customer Culture Explained - The Customer Disciplines
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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