Customer Centric Culture Foundation and Certification Program - May 2021 EMEA

Includes all of the Pre-work Modules for the Live Online Sessions

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The Customer-Centric Culture Foundation and Certification Course comprises of

  • Four (4) self-paced learning modules
  • Four (4) live instructor-led sessions
  • Project submission and knowledge test (Module 5)
  • Presentation and certification awards (Module 6)

Registration Closes

Thursday, May 6, 2021

Self-Paced Learning Goes Live:

Tuesday, May 11, 2021

Live Sessions Starting Time:

  • 8am - London
  • 9am - Brussels
  • 11am - Dubai
  • 12.30 - Mumbai
  • 4pm - Singapore
  • 7pm - Sydney

Live Session Dates:

  • Module 1: Tuesday, May 11 (3 hours)
  • Module 2: Tuesday, May 18 (2 hours)
  • Module 3: Tuesday, May 25 (2 hours)
  • Module 4: Tuesday, June 1 (2 hours)
  • Module 5: Self Paced Tasks - Project Submission Due Friday, June 11
  • Module 6: Certification Presentation Meeting Thursday, June 17 (1 hour)
Participant Benefits:
1. To receive a foundational understanding of the practices and tools that can shape your companies culture around the customer and move the drivers of customer experience forward in your organisation.
2. To develop a business case for taking the next step in your organisation to strengthen customer culture practices.
3. To gain practical knowledge that you are encouraged to use in your organisation.
4. To widen your influence with colleagues and senior leaders through a credible, proven framework, measurement and action system.
5. To be part of a connected community of customer culture practice professionals from across the world.
6. To see a pathway for you as a professional to gain accredited expertise and higher-level leadership.

Should you have any questions please contact: [email protected]


Your Instructor


Jef Teugels, CCXP, PgDID, MBA
Jef Teugels, CCXP, PgDID, MBA

Jef has been working internationally for three decades with stock-listed enterprises, SMEs, and start-ups. His work focuses on the force field created by the overlap of customer behavior, organizational readiness, and exponential technologies. Jef's main job is to assist our clients in letting the energy in that force field not go to waste. Instead, he makes sure our clients use it to their customers' and employees' advantage in a unique mix of leadership and sustainability. Jef has an MBA in Leadership and Sustainability from the University of Cumbria. He is a doctoral Candidate at the University of Bolton.


Sean Crichton-Browne has wide business experience in how companies develop a focus around customers that helps them to grow and prosper. He has deep knowledge and experience in sales and sales management and has owned and managed his own solutions company for more than 25 years in Sydney. Sean works with MarketCulture clients and accredited partners to identify their needs and what solutions are relevant to satisfying those needs. He has particular knowledge and experience in the service and technology industries.

Chris L Brown is the co-author of the award winning book, The Customer Culture Imperative. He specializes in working with companies to create customer-obsessed cultures and is currently CEO of MarketCulture. His previous post as Marketing Director for Hewlett-Packard, South Pacific Region provides him the firsthand knowledge of the challenges facing leaders trying to create a stronger external focus. Chris’s finance background and roles in marketing enable him to evaluate the profit-impact of culture initiatives and business strategies. He also served as Executive Vice President for Programming in Silicon Valley for the American Marketing Association. Chris is currently a Doctoral Candidate at Pepperdine University in Malibu, California.

Course Curriculum


  Introduction to the Course Approach and Resources
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  Module 1 – The Why and What of Customer Culture
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  Module 2 – The How - Best Practices in Shaping a Stronger Customer Culture
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  Participant Team Meeting 1
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  Module 3 – Building the Business Case and Getting Support
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  Participant Team Meeting 2
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  Module 4: Taking Action to Move Forward
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  Participant Team Meeting 3
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  Module 5 - Customer Culture Project Completion + Online Knowledge Test
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  Module 6 - Congratulations you are now a Certified Customer-Centric Culture Practitioner
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Get started now!